Gisele Bündchen shows off her perfect figure in new Alaïa campaign

Fashion
Read min

18.02.2024

According to Alaïa creative director Peter Mullier, Gisele Bündchen perfectly embodies the brand's aesthetic. That's why he chose the Brazilian model for the winter-spring 2024 campaign.

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Known for her trim figure, Bündchen is seen in tight-fitting outfits made of leather, latex and knitwear, reflecting the sexy glamor of the 1940s.

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"There is something very unique about Gisele, an aura that she seems to radiate. Absolute elegance. A very strong beauty," Mullier enthuses. 

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"For me, she is the Alaïa woman," the Belgian designer continued. "And her connection to the house is so intimate. It was easy to embody her sensual vision for this new collection."

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