3D Bella Hadid is a heroine of a new Mugler campaign | World Fashion Channel

3D Bella Hadid is a heroine of a new Mugler campaign

Fashion
Read min

24 Oct 2020

The digital world absorbs us more and more into its cyberspace. But if not long ago this indisputable fact caused us a slight sadness, then today, in the era of widespread lockdown, such a development seems quite natural, and even bewitching in some way. The last definition applies to the new Mugler spring-summer 2021 campaign - the brand presented a surreal video, the main character of which was Bella Hadid, or rather her 3D copy.

 

 

Virtual Bella appeared in the form of a winged centaur, which turns from a stone statue on the roof of a building into a living being and flies away into the clouds. For the second look, the model has multiplied: seven digital copies of Bella with a hypnotizing gait go directly to the camera in a kind of jumpsuit made of black stripes.

 

 

The model also posted a video from backstage on her ******* to show the process of creating her virtual copy. To do this, the creators of the campaign used a 3D scanner and filmed from several cameras.

 

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