3D Bella Hadid is a heroine of a new Mugler campaign

Fashion
Read min

24.10.2020

The digital world absorbs us more and more into its cyberspace. But if not long ago this indisputable fact caused us a slight sadness, then today, in the era of widespread lockdown, such a development seems quite natural, and even bewitching in some way. The last definition applies to the new Mugler spring-summer 2021 campaign - the brand presented a surreal video, the main character of which was Bella Hadid, or rather her 3D copy.

 

 

Virtual Bella appeared in the form of a winged centaur, which turns from a stone statue on the roof of a building into a living being and flies away into the clouds. For the second look, the model has multiplied: seven digital copies of Bella with a hypnotizing gait go directly to the camera in a kind of jumpsuit made of black stripes.

 

 

The model also posted a video from backstage on her ******* to show the process of creating her virtual copy. To do this, the creators of the campaign used a 3D scanner and filmed from several cameras.

 

Read also:

Still in fashion: how does Boho-chic function in 2020?

Top 3 biggest fall 2020 fashion trends

Read also

All articles
Fashion
image
Taylor Russell in a white swan look at the BAFTA-2024 ceremony
Fashion
image
Rodarte presented the Fall 2024 collection, where fashion meets fairy tale
Fashion
image
Gisele Bündchen shows off her perfect figure in new Alaïa campaign