ADIDAS Creates Its Own Gaming Metaverse OZWORLD

The famous sportswear brand has finally immersed itself in the digital world by creating the Ozworld gaming platform for its users. Now everyone can create an account on it, a unique avatar and start a journey through new virtual collections. Your avatar will naturally be dressed in branded pieces from the ADIDAS Ozworld collection of the same name, hand-picked by artificial intelligence based on your preferences and personality type. You will also be given stylish digital sneakers from the new collection and will be told how to get a digital passport for the metaverse.

Your unique digital version created on the platform can later be used online in other metaverses, as well as stickers and GIFs on your social media accounts. “The Ozworld collection is a bold expression of fashion experimentation, breaking the status quo of what style can be,” say the brand’s designers. You can create an ADIDAS style avatar on the OZWORLD website.