Ariana Grande has become the new face of Swarovski
Ariana Grande has become the new face of Swarovski, and the first campaign featuring the singer will be released at the end of October.
The brand's creative director Giovanna Engelbert explained that it was Grande's spirit that prompted the company to reach out to her.
‘Ariana's charisma and positive energy resonate with Swarovski's idea of bringing joy to the world, and I am thrilled that she is joining us as a brand ambassador,’ she explained.
