Bella Hadid announced the launch of her cosmetics brand Orebella

Supermodel Bella Hadid has unveiled to the world the first campaign for her brand Orebella, whose tagline is "Unleash Your Alchemy".

"After I was diagnosed with Lyme disease and started having health problems, my mom and I fell in love with essential oils. My whole family has different opinions on fragrances. I think essential oils not only accentuate your natural scent, but can add a calm and unique feel to your day," Bella told WWD.

The collection includes three body fragrances - woody Salted Muse, floral Window2Soul, and tropical Blooming Fire. They are alcohol-free biphasic perfumes with camellia, almond, olive, jojoba, and shea essential oils that guarantee a moisturizing effect.

The fragrances will go on sale starting May 2 at orebella.com with prices starting at $35 for 10 ml.