Sensual Bella Hadid for Burberry Lola Bag advertising company

Burberry has unveiled a new advertising campaign dedicated to the Lola Bag. Bella Hadid, Jourdan Dunn, Lourdes Leon and Ella Richards were the main participants in the shooting, sitting astride half-cropped horse figures.

The visuals were created by stylist Susanne Koller in collaboration with Torso Solutions. As conceived by the artists, looking at sensual riders, the viewer should pay attention to the bags, which look rather strange in this whole ensemble.

The bags were designed by Burberry creative director Riccardo Tisci, who has held the position since 2019.

“Lola, in fact, embodies the attitude of a modern woman - she is strong, sensual and smart at the same time. For the campaign, I really wanted to highlight all the facets that make up a Burberry woman, so we created a fantasy world where she can freely show her strength. You could say we wrote an ode to strong women all over the world,” Tisci said.

The Lola Bag is available in colors ranging from natural raffia to pale vanilla. The bag is a rectangular flap with a branded clasp, silver and gold chain straps and the logo of the fashion house in the center.

The Lola Bag is available in Burberry stores and on the brand's website.