Moschino brand decided to combine different generations of supermodels and starred Tyra Banks, Imaan Hammam, Bella and Gigi Hadid, Kaia Gerber and Adut Akech. In the video, influenced by 80’s, the girls tried on outfits and hairstyles of that era. According to the director, the models form the fictional girl group Moschinorama: lead signers Gigi and Kaia, guitarist Imaan, saxophonist Bella and Adut on the keyboard playing a rendition of It’s A Cool World by Karla Devito. Making the clip even more exciting, the girls were introduced by the iconic Tyra Banks.
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#Repost @itsjeremyscott ・・・ INTRODUCING MOSCHINORAMA ! STARRING @gigihadid @kaiagerber @imaanhammam @bellahadid & @adutakech WITH A CAMEO BY THE LEGENDARY @tyrabanks HERSELF AS OUR HOST ! ALL CAPTURED BY ? STEVEN MEISEL ?STYLED BY @carlynecerfdedudzeele WITH HAIR STYLES CREATED BY @guidopalau & MAKE UP LOOKS BY @patmcgrathreal CASTING BY @pg_dmcasting @samuel_ellis SETS BY @maryhoward_setdesign AND ART DIRECTION BY @duzansky FEATURING “IT’S A COOL WORLD” BY KARLA DEVITO #MOSCHINORAMA #moschino #tyrabanks #gigihadid #bellahadid #imanhammam #kaiagerber #adutakech #cerfstyle #jeremyscott #stevenmeisel #patmcgrath #guidopalau
The video came out in anticipation of Moschino's Paris fashion show, promising plenty of eye-catching designs for next season. It will include miniskirts, cropped jackets and dresses made of light fabric. The brand devoted one of their past ads to the Dynasty series and the fashion of the 70’s, so it is possible that the new collection will be inspired by nostalgia for past and female friendships.