The British Fashion Council has announced a new initiative that will help fight the COVID-19 virus.
The fashion community is uniting in the fight against the coronavirus pandemic. The British Fashion Council asked the designers to transfer part of the production capacity for the manufacture of medical masks.
Taking to ******* to share the news, the institution will be working with both the Department for Business, Energy and Industrial Strategy and the Department for Health and Social Care to help manufacture essential products, including masks.
“In times of need, the fashion industry can be of service,” the statement says.
“To help with shortages, we are working with both the Department for Business, Energy and Industrial Strategy (BEIS) and the Department for Health and Social Care (DHSC) who need our help in the manufacture of essential products including masks. If you are able and willing to support with the production of anything non-ventilator related please contact us directly.”
Some British brands, including Private White V.C., have already responded on the post in comments, declaring their willingness to support.
We recall, that this is not the first time that brands provide aid in the face of the pandemic. The other day, LVMH has announced that it will start producing hand antiseptics and donate them to French authorities and hospitals for free.