Burberry introduced the pre-fall 2020 campaign developed by the creative director of the brand Riccardo Tisci, and shot by photographer Danko Steiner. The good friends of the brand Irina Shayk and Reece Nelson took part in the photo shooting whilst interacting with their counterparts, and exploring the concept of duality.
"I have always been drawn to the notion of duality and viewing things from two perspectives – bringing a depth and contrast to a person or a concept. This campaign explores this idea of mirroring, a theme which I established as a house code in the new Burberry identity,"— Riccardo Tisci explains the idea of the shooting.
Some archival models of the British house were presented from a new angle - the cult print in the cage has acquired camouflage colors while quilted items brightened up by the use of bright colors.
The collection is already available at selected Burberry stores worldwide and online.
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