The Hollywood icon is starring in the new spring/summer 2020 marketing imagery for the Milan-based label, helmed by twin brothers Dean and Dan Caten. The 73-year-old singer posted on her Instagram photo from a new brand shoot. Despite the fact that the celebrity is famous for her love of shocking, the black-and-white image depicts Cher gazing into the distance while wearing ripped jeans and a simple black sweater with the word "ICON" emblazoned across the front.
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Makeup artists and stylists did a great job: Cher looks very young and stylish. "This Is What Happens When The Three Of Us Get Together. Dean, Dan & Cher. #D2SS20 Happy 25TH Anniversary", the singer captioned a snap of the campaign on her Instagram page. The campaign will be directed by Mert&Marcus, and the creative director is Giovanni Bianco.The shooting is dedicated to the 25th anniversary of Dsquared2. Singer’s fans were delighted and generously commented on the photo: “Forever Young”, “I Love You!”, “Cher, you are beautiful!”
For the singer, this is not the first experience in filming an advertising campaign. For example, previously Cher starred in the Marc Jacobs campaign dedicated to his fall/winter 2015 collection.