Paris Fashion Week started just a few days ago, but it has already been affected by the consequences of coronavirus, spreading throughout Europe. Chinese brands and buyers refuse to participate in shows, it is also assumed that some shows will be held behind closed doors with no spectators and press. Following the same principle, Armani presented his collection at Milan Fashion Week - the designer decided not to put the guests at extra risk and broadcast the fashion show online - models showed looks from the new collection in a completely empty room.
It seems that coronavirus is becoming a part of the fashion industry and inspires designers to bold images. So, at the Marine Serre show, the models took to the podium in special protective masks and balaclavas that covered the nose and mouth. These “accessories” fully corresponded to the style of the brand and were decorated with leather inserts, rhinestones, glitter and lace.
“The hardest part is staying calm during a storm,” said Marine Serre, creative director and founder of the brand. The main leitmotif of the collection was the rethinking of family values in the modern world, but the designer noted that she could not stay away from the global news agenda, and expressed hope that a solution to this problem would be found soon.