The luxury house has unveiled a new ad campaign for the Beloved handbags. The series of stylized videos are inspired by classic late-night Hollywood talk shows.
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The series of late-night presentations captured by Harmony Korine is called "The Beloved Show" and hosted by James Corden. The cast of Dakota Johnson, Harry Styles, singer Awkwafina, Diane Keaton, Sienna Miller and Serena Williams are all smiles.
Accessories from the Beloved line like the Dionysus, Gucci Horsebit 1955, and Jackie 1961 stand out. One of the questions Corden asks the cast members is "What's your favorite handbag?". The answer to this question turned out to be quite obvious.
"We went back in time to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many," Michele said of his thoughtful approach.