Digital Fashion Weeks: Milan and Paris are following London example

The international fashion calendar continues to shift, and all fashion weeks have already started to explore the online format.

Milan Fashion week is also going to be digital. Set to take place from 14 to 17 July, the event will be dedicated to menswear collections for Spring/Summer 2021 and men's and womenswear pre-collections for Spring 2021, as announced by the Camera Nazionale della Moda Italiana (CNMI) in a press release.

cameramoda.it

According to Fashion Network, the Milan-based organization will set up a digital platform, which will be accessible through its website, cameramoda.it, as well as a range of social media channels, including *******, Facebook, LinkedIn, Weibo and Youtube. The platform will feature "photographic and video content, interviews and backstages of creative moments and alternative and unique viewpoints, all organized in a calendar with slots for each brand, the aim being to create a rich and varied palimpsest of use to all operators in the industry," explained the Camera della Moda. She also emphasized that it will help emerging brands with the creation of digital content as part of its ongoing support program for young designers.

Paris Fashion Week will be virtual too. Yesterday, the representatives of the Fédération de la Haute Couture et de la Mode announced that Paris Men's Fashion Week will be held July 9 to 13 and hinged on films and videos.

"Each House will be represented in the form of a creative film/video. Additional content will be included in an editorialized section of the platform. All of this will be widely shared on the main international media networks," explained the Fédération.

Due to the global crisis caused by the coronavirus pandemic, some brands refuse to participate in Fashion Weeks to rationally use the budget. For example, the French brand Saint Laurent will not take part in the Paris Fashion Week, announcing the creation of its schedule of shows.