FENDI And VERSACE Release New 'Fendace' Collaboration

Two fashion giants Fendi and Versace have released a new collab dedicated to femininity and love. The Fendace collection, inspired by the heritage of both brands, consists of bags, clothes and accessories with signature designs that are familiar to fashionistas around the world.

Tunics embellished with the famous Versace print and bags trimmed with silk scarves amaze with luxury, while strict black stocking dresses with slits and gold pins and micro-bags with chains make you want to take a glass of champagne in your hand and chat with your friends about contemporary art until the morning . Bags include the famous Peekaboo and Baguette with Versace motifs, as well as the La Medusa bag with the Fendi FF logo.

Naomi Campbell, Adut Akech, Anok Yai, Imaan Hammam, Kristen McMenamy and other world catwalk stars took part in the beautiful advertising campaign, shot by photographer Steven Meisel. It seems that they all gathered at the same party at a club called "Versace by Fendi".

Kim Jones, designer of the Fendi women's line, says that the collaboration with Versace is a mutual exchange of fragments of history, an ode to the modern woman who wants to be praised and adored. Donatella Versace agrees: “The campaign reflects the mutual sense of friendship and exchange of energy between brands that we felt when we developed the collection. Kim is a visionary designer and innovator. For me, Fendace will always mean love."

The Fendace collection was officially launched on May 12 at global pop-ups and events hosted by Fendi and Versace in New York, Los Angeles, Dubai, London and Tokyo.