The coronavirus pandemic affected the entire global economy, including the fashion industry, whose representatives were forced to abandon the traditional formats for showing and presenting new collections and temporarily switch to digital space. The coming Fashion Weeks and some shows will be held online.
The Italian brand Aniye By decided to support this trend and show the spring-summer 2021 collection in a completely new format.
Creative director of the brand Alessandra Marchi believes that modern fashion should correspond to a rapidly changing reality and look for new ways to stand out from the crowd. All guests of the online show will have a chance to see not only the outfits from the new collection but the live performance of super talented and famous Italian rapper Ghali. He started his solo career in 2016 and has already become very popular around the world. His unique style made him the star of the red carpet of many prestigious awards.
Representatives of the brand also invited a special guest whose name remains strictly secret. However, his cooperation with Aniye By in the future will be able to bring the brand to a new level of development. You can watch the show on June 22 at 21:00 Milan time on many digital venues, including the World Fashion Channel website.
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