The coronavirus epidemic has greatly changed plans of many fashion designers. Several planned events were canceled, and Chinese brands did not take part at New York Fashion Week. In this context, Shanghai Fashion Week has had to be postponed due to public health and safety concerns.
However, designers have found a new way to showcase their new seasons collections thanks to Alibaba's TMall, which will livestream the designers shows. Right after the presentations, orders would be made available. Such a decision will allow to hold Fashion Week without risk for guests and participants of shows.
Fashion Week will be held from March 24 to 30, The schedule for the digital Fashion Week will be revealed in mid-March.