Zara, H&M, Banana Republic, ASOS and others – what mass market brands celebrities are fond of and how they manage to combine them with high-level luxury.
The biggest fan of mass-market brands amongst celebrities is Kate Middleton. Zara dresses for $100 and coats from Alexander McQueen for $20,000 get along perfectly in the Duchess’s wardrobe.
Kate Middleton’s style has always been a bit experimental – she was one of the first to ignore the rule "one out – one dress" and started appearing at official events in the same outfits. A little later, this trend was picked up by other celebrities, and now it has reached the peak of its popularity.
Most of all, the Duchess loves clothes from ASOS, Zara, Banana Republic, Topshop and is happy to support affordable British brands. Recently, Kate Middleton visited the Olympic stadium in London to communicate with young athletes. For this event, she opted for an emerald sweater and culottes from Zara and white Marks & Spencer sneakers.
Hailey Bieber managed to win the title of one of the main influencers of our time thanks to her excellent sense of style. The girl intelligently combines men and women’s clothes, but also luxury and mass-market brands. For example, during her vacation in California, Hailey put on this beige cotton Zara jumpsuit with wide pants for $50, while for everyday outings she prefers track pants and bomber jackets from Adidas.
Unlike her character from the TV series "Sex and the city", who adored luxury clothes and collected expensive shoes, actress Sarah Jessica Parker can often be found in clothing from mass-market brands. She even launched her own clothing brand with affordable prices, but failed to achieve great success. The first batch of t-shirts for $20 was immediately sold out, but then the interest in them subsided.
In 2018, Sarah Jessica Parker has designed a capsule collection of teen clothing for GAP and admitted that when her children were little, she bought them clothes exclusively in second-hand stores. This way, she not only saved the family budget, but also supported the trend for conscious consumption.
In 2015, the actress decided to take a bold step and came to Met Gala in a black H&M dress, which was completed with a fancy headdress in the form of flames – this brand is her favorite among the mass market.
Despite her young age, Zendaya is already called the new style icon – her every red carpet outfit is elegant and flawless. For social events, the girl prefers luxury brands, including Michael Kors, Tom Ford and Vera Wang. But in ordinary life, she wears simple white shirts, dresses, loose t-shirts and blue jeans from Zara and Boohoo.
In September 2019, the "Euphoria" star presented her collection, developed together with Tommy Hilfiger. It included strict pantsuits, plaid coats, blouses with bows and midi skirts, that refer to the aesthetics of the 70’s. Zendaya is a longtime fan of this brand and often wears their sweatshirts and t-shirts, combining them with pants in casual style and light sundresses from Zara, Mango and H&M.
In 2018, Emily Ratajkowski got married to her boyfriend Sebastian Bear McClard. Fans have long wondered, how much her wedding dress would cost, but for this important day, the girl opted for a simple mustard-colored Zara pantsuit and complemented her look with a black hat with a veil. Emily’s outfit cost less than $200. The model told that this choice was inspired by Bianca Jagger, who in 1971 also got married in a milky white two-piece suit and a wide-brimmed hat with a bow.
In her looks, Emily often combines luxury and budget brands, for example, casual sports suits and expensive leather coat with fur. By the way, her personal clothing brand Inamorata also has quite affordable prices. For example, a suit jacket and a mini skirt can be bought for $75.
Selena Gomez has no problem to appear in public in the clothes from budget brands – most of all, she is fond of Mango and Forever 21. Girl’s fans often monitor prices of certain items and admire her frugality. In 2014, she wore jeans that cost a little more than $10, and last spring, she barely did not take off her leopard Mango coat. But the girl prefers to focus on expensive accessories, such as Coach handbags (the singer is the face of this brand since 2017).
It seems, that Gigi Hadid is very tired of luxury brands during the shows and photo shooting, so in everyday life, she almost doesn’t take off sweaters and coats from Mango and Topshop, she also prefers Levi's denim. Often, mass-market brands choose the girl to participate in their ad campaigns to expand the influence among the model’s fans. By the way, this tactic is almost always successful – clothes, Gigi opts for outings, are instantly sold out, bringing brands a good profit.
For everyday outfits, the model prefers ASOS, Mango, Forever 21, and so on - the love for democratic brands and excellent sense of style made Kendall an ******* star and a favorite of young people around the world.