How Welsh Holiday turned into the new FW'20 Alexander McQueen campaign | World Fashion Channel

How Welsh Holiday turned into the new FW'20 Alexander McQueen campaign

It is hard not to hold the breath in excitement traveling around Wales. Sarah Burton, Creative Director of Alexander McQueen, was not the exception. She let out her emotions in the designs of the brand's Fall/Winter 2020 campaign.

 

 
 
 
 
 
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Публикация от Alexander McQueen (@alexandermcqueen)

 
 
 
 
 
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Публикация от Alexander McQueen (@alexandermcqueen)

 

The newest silhouettes reflect the Welsh culture, nature, and history altogether. The red color, which stands out from the whole collection, is associated with the Wales red dragon and is also seen in the national dress, decor, and the local architecture. The fabric of the designer's pieces was used under the modern eco-trends, such as upcycled wool flannel.

 

 
 
 
 
 
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The stars of the campaign, Anok Yai, Sora Choi, and Jill Kortleve, were wearing the long fluttering maxi dresses. The photographer Jamie Hawkesworth captured the models surrounded by endless fields, industrial hangars, and trains in the background.

 

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