Giovanna Battaglia Engelbert is a new Creative Director of Swarovski

This information came out yesterday, May 18, and became breaking news so far as the biggest premium brand Swarovski has named a company-wide creative director for the first time in its 125-year history. This post was given to a well-known Italian fashion editor and stylist Giovanna Battaglia Engelbert.

Always being involved in the world of fashion, she was very successful both as a model and as the editor of Vogue magazine. Her style distinguished by a special elegance and great taste made her a street-star in every Fashion Week.

According to Swarovski CEO Robert Buchbauer, Giovanna Battaglia Engelbert has "a brilliant creative mind" and is going to be a strong female leader. "With her remarkable track record in the industry, she will explore new frontiers and become a vital part in writing the next chapter of our success story," he commented.

In an interview with Vogue magazine, Giovanna told about her vision of the brand concept. "Swarovski, to me, is a platform to express creativity in a very cross-disciplinary way. I have a passion for the joyful Embellishment of Life [brand message], which ultimately is what Swarovski crystal is all about—whether it is around your neck, in your home, or in your spirit," she said.

The new Creative Director of Swarovski has also shared the setting up future work plans. "As part of a new overall vision and growth strategy of the company, I have already started crafting a new creative vision for Swarovski," Battaglia Engelbert says. "We are set to enter a new era and will reveal more in the collection for spring/summer 2021. I am proud to be part of shaping the future of Swarovski together with so many brilliant minds."