Gisele Bundchen appeared in the second part of Balmain's campaign for the Spring-Summer 2024 collection.
We see a series of glamorous black and white photos by Rafael Pavarotti. A model poses in an evening dress with a deep neckline. Another shot shows a two-piece suit with a shoulder jacket on the bare body and a pencil skirt with golden rose buttons. The final image was a silver mini-dress, reminiscent of a ballet tutu and armour at the same time.
Special attention in the campaign is paid to the new Balmain bag created by the creative director Olivier Rousteing. It is the Jolie Madame model, a curved tote with an unusual glossy edge.