To advertise their new collection, Gucci hosted a wild high-end party with a sea of champagne and a lot of guest stars.
The main themes of the collection are luxury, hedonism and carelessness. The promotional video of the campaign is full of glitter, luxury, a sea of flowers and cheerful party-goers who seem to live in some kind of parallel happy world.
They feed each other cream cakes, shower each other with peony petals, and stick their fingers in ice cream. Half-naked Miley Cyrus in tights is picked up, and Jared Leto pours sugar into his mouth and goes to the dance floor with Snoop Dogg.
Party guests include Squid Game star Lee Jung-jae and Chinese supermodel Liu Wen.
The campaign pays tribute to the golden era of Hollywood cinema with its feathers, rhinestones and velvet. The pictures of the famous couple of photographers Mert & Marcus are a real visual feast of taste, style and inspiration. You can see more models on the official Gucci website.