Gucci invites everyone to return to childhood in its pre-fall 2020 campaign | World Fashion Channel

Gucci invites everyone to return to childhood in its pre-fall 2020 campaign

 

I wish I was I child again… Every adult of whatever gender, nationality, or profession came across this sad thought at least once in a lifetime. Nostalgia for the most carefree and partly the happiest times often awakens the brightest and warmest memories in our heads, which take us to the world of playgrounds, catch-ups, winged swings, warbling laughter and boundless curiosity. This is the same world that Gucci recreated in its pre-fall 2020 company.

Warm shades of the early fall, bright colors of the playground, and the company of cutest wild animals from the nimble fawn to the fluffy skunk – this is the dreamy world of childhood created by Gucci and captured by the photographer Alasdair McLellan. Models in printed and knit dresses, trench-coats, 70s style suits, and jeans are playing, walking along the lake, lying on the grass, and dancing to "Some Velvet Morning" song by Lee Hazlewood and Nancy Sinatra.

 

 
 
 
 
 
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Публикация от Gucci (@gucci)

 

According to Gucci representatives, this company is "an ode to retrieved innocence, a return to the infant world, a call for real engagement with nature and, with that, life." It was dedicated to the celebration of Earth Day.

It is noteworthy that Gucci collaborates with the Lion's Share Fund, a charitable organization that helps vulnerable and almost extinct animals in the wild. The Italian brand is donating part of their funds to charity every time animals appear in their ads.

 

 
 
 
 
 
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Публикация от Gucci (@gucci)

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