Gucci is still Italy's most valuable brand in 2022, according to Kantar, the analytical agency that created the BrandZ ranking. The researchers compared the value of brands in the market, as well as the financial performance of companies in recent months. Gucci tops the list for the fourth year in a row.
The brand value is almost a third of the total value of all Italian brands in the ranking, it has grown by 12 percent to $128.7 billion compared to 2021. Next on the list are Prada and Fendi, which saw huge growth thanks to the Fendace collection. They are followed by Bvlgari, Giorgio Armani and Bottega Veneta. Versace is ranked 28th in the ranking.