Italian brand Versace has released an advertising campaign for the Spring/Summer 2022 with Bella and Gigi Hadid. Donatella Versace, creative director of the brand, also took part in the shooting.
Donatella admitted that the idea of sisterhood is important for her, and that’s the reason why she proposed this collaboration to two American models of Palestinian-Dutch origin. By the way, this is not the first joint appearance of Bella and Gigi. They also took part together at Balmain and Moschino campaigns.
In Versace SS’2022 collection the threesome show off daring mini-dresses, latex and sparkly outfits in the best traditions of the 2000s. The campaign refers to the Versace archives, when the brand used to shoot group photos with Cindy Crawford, Nadia Auermann and other supermodels.