Horse in the Plane and JLo’s Green Dress: Top Ad Campaigns of the Spring 2020

We have collected the best advertising campaign of the spring/summer 2020 season, in which fashion brands showed their new collections and defined the main trends of this year.

J Lo and Versace

 
 
 
 
 
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Публикация от Versace (@versace)

 
 
 
 
 
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Публикация от Versace (@versace)

 
 
 
 
 
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Публикация от Versace (@versace)

But that outing wasn’t the end of the story. Versace released their new campaign over the weekend, and it should come as no surprise that Jennifer Lopez in front and center. She is accompanied by supermodel Kendall Jenner, by the way. The campaign is rich with statement suits, shirts and accessories.

The new ads, shot by photography duo Mert and Marcus Piggott, brings backsexiness, high slit and deep V to the fashion. The authors of the shooting say, that the main message of this ads is to study the boundaries of private life in the Internet era.

Irina Shayk and Max Mara

Photo: fashiongonerogue.com

Photo: fashiongonerogue.com

Ian Griffiths, creative director of the fashion house Max Mara, was inspired by what he thought a modern-day female James Bond would wear when creating the spring-summer 2020 collection. To bring this idea to life, the designer invited photographer Steven Meisel and four supermodels: Irina Shayk, Gigi Hadid, Adriana Lima and Joan Smalls. Campaign images showed the women donning pastel short-sleeved suit jackets with military-tailored shorts and knee-high socks while wearing train conductor-esque hats that match the fabric. 

Kristin Stewart and Chanel

Photo: fashiongonerogue.com

Photo: fashiongonerogue.com

The face of the new Chanel advertising campaign is Kristin Stewart, who was recently named the lead actress of the decade. In photos taken by Jean-Baptiste Mondino, the girl overcomes the law of gravity and soars above the land in the looks from the spring-summer 2020 collection. The main message of the line – maximum comfort: clothing will not interfere, even if you decide to fly over roofs in Paris. The actress has been collaborating with the brand since 2015, and the designer Karl Lagerfeld named the girl his Muse.

Brad Pitt and Brioni

 
 
 
 
 
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Introducing Brioni’s Spring/Summer 2020 ‘Tailoring Legends’ advertising campaign featuring brand ambassador Brad Pitt #BradPitt #Brioni75 #TailoringLegends

Публикация от Brioni (@brioni_official)

In November 2019, menswear brand Brioni has announced that it has selected a new ambassador – the American A-list actor and producer Brad Pitt. A few days ago, the fashion house presented a behind-the-scenes video of the shoot with his participation. In black-and-white photos, taken by Mikael Jansson, the man is posing in an elegant tuxedo and bow tie.

 
 
 
 
 
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Coming soon #BradPitt #Brioni75 #TailoringLegends

Публикация от Brioni (@brioni_official)

This year, the brand will celebrate the 75th anniversary. In honor of this date, the fashion house plans to release an exclusive collection of suits and accessories, in the development of which Brad Pitt will also take part.

Gucci and horses on the plane

 
 
 
 
 
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Set in Los Angeles, the #GucciSS20 campaign stars horses and their human friends in paradoxical scenarios. #OfCourseAHorse is conceived by @alessandro_michele, art directed by @christophersimmonds and directed by @yorgoslanthimos. Watch the full video through link in bio. #AlessandroMichele Music: “Everybody’s Talkin’” Harry Nilsson (F. Neil) (P) Originally Released 1968. All rights reserved by RCA Records, a division of Sony Music Entertainment. © Third Palm Music / BMG Platinum Songs US. Courtesy of: BMG Rights Management (Italy) srl American Humane monitored the animal action on the set of the #GucciSS20 campaign. No animals were harmed®️. (AHD 09274) #ChateauMarmont

Публикация от Gucci (@gucci)

Protagonists of the Gucci advertising campaign, devoting to spring/summer 2020 collection, are not famous models or selebs, but horses. According to the brand, they symbolize freedom and the desire to go beyond the conventional boundaries to create a personal style.

 
 
 
 
 
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Sharing an apple with nine-year-old horse Fad, an image from #OfCourseAHorse the #GucciSS20 campaign featuring the new collection by @alessandro_michele. Watch the full campaign video through link in bio. #AlessandroMichele

Публикация от Gucci (@gucci)

The author of the photos is the director and photographer Yorgos Lanthimos, best-known for Academy Award-nominated films The Lobster and The Favourite. Shooting turned out to be surreal: they capture the S/S20 collection on the streets of Los Angeles on models who share the frame with a herd of equine co-stars, who wander along the city’s boulevards, down the aisles of a plane, swim in hotel pools or hang out at the beach. Creative Director of the fashion house Alessandro Michele wanted to add a little paradoxical nature to this project. He is sure, that personal style should not depend on the opinions of others.

Emma Stone and Louis Vuitton

 
 
 
 
 
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Presenting #EmmaStone in the #LouisVuitton #LVSS20 Campaign by @NicolasGhesquiere. The new campaign was photographed by @CollierSchorrStudio in London.

Публикация от Louis Vuitton Official (@louisvuitton)

The ad itself is certainly appealing, though, because it stars the lovely Emma Stone. She showed the clothes and bags from the new collection, the inspiration for which were the so-called Belle époque – the period of European history between the late XIX and early XX century. 

 
 
 
 
 
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Pulsing with energy. #LouisVuitton presents the #LVSS20 Campaign by @NicolasGhesquiere featuring #ZhongChuXi. The campaign film features music by @sophie_msmsmsm, who provided the soundtrack for the fashion show last October.

Публикация от Louis Vuitton Official (@louisvuitton)

Designer Nicolas Ghesquière focused on art Deco and combined romance and daring in this collection. The shooting took place at London's Park Lane Hotel, and the photographer was Collier Schorr.

American classic and Michael Kors

Photo: press service of the Michael Kors

Photo: press service of the Michael Kors

The inspiration for the new advertising campaign of the Michael Kors brand is American classic with its combination of casual luxury and glamor. In this collection, designer Michael Kors has focused on well-tailored silhouettes, pastel shades and romance. The survey was led by the Dutch fashion photographer duo Inez van Lamsweerde and Vinoodh Matadin, and it was held on a country estate in Beverly hills.

Prada and Frank Ocean

The advertising campaign, devoting to Prada spring-summer 2020 menswear collection, starred musician Frank Ocean, actor Austin Butler and director Nicolas Winding Refn. According to representatives of the fashion house, this trio most clearly reflects the modern aesthetic of the brand. Photographer of the campaign was David Sims. His idea was to transform the logo of the brand in words that most closely describe the heroes of the shooting.

 

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