Horses and Their Human Friends in Gucci's New Ad Campaign

The Gucci brand presented an advertising campaign for the spring/summer 2020 collection, in which the main role is given not to models, but to horses.

“We present an advertising campaign with horses and their human friends in paradoxical scenarios,” - this is how representatives of the Italian fashion house describe the new advertisement.

The protagonists of the commercials have a tea party with horses, stand in a traffic jam in the middle of the metropolis and go shopping together. The shooting took place in Los Angeles and was stylized in the atmosphere of the 80’s. Previously, the brand presented a new eyeglasses collection, the design of which was inspired by the 80’s.

The creators of the Gucci Spring Summer 2020 campaign pay attention to the fact that American Humane organization monitored the animal action on the set. No animals were harmed.