One of the most anticipated collaboration of the beginning of 2021 was the first joint collection of the shoe brand Jimmy Choo and the Parisian brand Marine Serre. Collaboration combines maximum comfort, for which you no longer need to sacrifice style, modern silhouettes and concern for the environment.
Photo: MyTheresa
Photo: MyTheresa
"Marine Serre is an amazing talent, her innovations and experiments immediately caught my attention. Her design is bold, confident and undeniably feminine, which is in perfect harmony with the Jimmy Choo fashion language. Marin has her own ideals and thoughts about the future, we felt that the collaboration should take place. It was nice to see her take a look at our DNA and archive, listen to the Jimmy Choo remix. I've always been intrigued by the future, because there's so much to share, " said Sandra Choi who is the Creative Director of Jimmy Choo.
Photo: MyTheresa
As a result, the joint capsule of brands included six key models in beige, white, red and black, shown in a lookbook and a video directed by Sasha Barbin and Ryan Dubiago. The collaboration also includes pumps, ankle boots with a sharp nose and boots with stockings, decorated with the signature Marine Serre print in the form of crescents and contrasting details.