The show of the Versace and Fendi first joint collection hit Milan Fashion Week. And the very fact that the brands were preparing some kind of surprise for their fans became known only a few days before the show. As a result, Donatella Versace and Kim Jones swapped roles to create two brilliant, logo-adorned collections inspired by their friendship and affection for their blockbuster brands - just don't call it a collaboration... 'It's a first in the history of fashion,' said Donatella. 'Two designers having a true creative dialogue that stems from respect and friendship.'
As much a super-collaboration as a super-swap, 25 Versace looks were designed by Jones and Fendi, while 25 Fendi looks were cooked up by Versace, with each creative powerhouse taking a bow for their work at separate points in the show. The result was a glorious celebration of fashion and the power of collaboration, which saw both Fendi and Versace signatures blended together. The Versace by Fendi part was inspired by the 1990s: it explores the idea of duality, most clearly expressed in the fact that many garments can be worn both sides out. Fendi by Versace, on the other hand, takes a more punk rock stance, characterized by mini, metallic fabrics and lots of chains.
Longtime friends of both brands gathered to support the designers at the show: Naomi Campbell, Kate Moss, Gigi Hadid, Emily Ratajkowski, Adut Akech, Amber Valletta, Shalom Harlow. The front row was as star-studded as the catwalk, with Elizabeth Hurley (a longtime Versace fan) and her son, Damian, joining Iris Law, Winnie Harlow, Dua Lipa and Demi Moore, Chiara Ferragni with her husband, rapper Fedez, and Zoe Deutsch to watch the show.