Jacquemus at home: a new FaceTime campaign with Bella Hadid | World Fashion Channel

Jacquemus at home: a new FaceTime campaign with Bella Hadid

The French brand Jacquemus showed a spring-summer 2020 collection campaign, the face of which became the muse of many designers and incomparable model Bella Hadid. The founder of the brand, Simon Porte Jacquemus, was responsible for the creative part of the photoshoot while the photographer Pierre-Ange Carlotti captured everything via FaceTime and iPhone. Except for this inimitable trinity which can rightly be called a saint, no one else was involved in this shoot. No hairstylists, no makeup artists, no light assistants – 2020, here we go!

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The title of the campaign "Jacquemus at home" not only reflects the current situation that we are all in now but also determines such a cozy and laid-back shooting atmosphere. White walls, sunlight illuminating the room, and the glass of water are all the scenery for the shooting. That's quite enough when Bella is in the game! The model made us feel the vibes of upcoming summer wearing some pieces from spring 2020 collection including snow-white pantsuit with the olive bra, a striped yellow crop top, dusty blue knit bodysuit, Jacquemus's iconic "Le Grand Chiquito" top handle bag and others.

"Best few hours…" – Bella commented on her Instagram profile.

Bella Hadid had previously had the experience of FaceTime photo shooting for Vogue Italia magazine.