Jacquemus Fall 2020 Collection
Last Jacquemus SS 2020 fashion show took place in the South of France: Simon Jacquemusbroke the Internet in June with his 10th anniversary fashion display in a lavender field in Provence. But this season, the designer decided to bet not on a scenic location or art performance - brevity of the looks and a gang of today’s hottest supermodels were the key points oh his new show. “This is not an art show. I am selling clothes, so it was going back to things that are minimal and effortless, like a dress people can wear to a wedding and a few times afterwards”, he said.
Laetitia Casta opened the fashion show, marking her first runway appearance in almost a decade. She headed an all-star cast including the sisters Hadid, Doutzen Kroes, Adut Akech, Joan Smalls and others.
Last year, the brand announced that they wanted to combine men and women's collections to reduce the workload on the creative team. This decision will also will clothes to hit the stores faster. Paris fashion week turned out to be pilot for Simon – the runway was harmoniously divided between boys and girls.
vogue.com/fashion-shows
vogue.com/fashion-shows
The line was named L'année 1997 and was executed in pastel tones, except for a few juicy looks in the fuchsia color. It included pencil skirts, cardigans, crop tops, oversized jackets, elegant dresses and blouses. To micro bags that have become the brand’s calling card, the designer added massive accessories, high leather boots and sandals with ties also did hit the show.
vogue.com/fashion-shows
vogue.com/fashion-shows
In SS 2020 season, Polo shirts will be on-trend, and their main item – the collar - can be found in the Jacquemus’s collection. It decorates not only shirts, but also feminine dresses and cropped jackets. Deep blue color, that was named the main shade of this year, could found its place in the new collection.
vogue.com/fashion-shows
vogue.com/fashion-shows
vogue.com/fashion-shows
The men's collection included classic suits, shirts, oversized puffers and micro-bags. Layering, basic shades and natural fabrics will be extremely trendy next season.
vogue.com/fashion-shows
