Jewellery and watchmaker Chopard has announced the name of its new global ambassador: supermodel Bella Hadid

Jewellery and watchmaker Chopard has announced the name of its new global ambassador: supermodel Bella Hadid.

Her debut in her new role was captured by British photographer Alasdair McLellan, who created a series of laconic portraits in which all the attention is focused on the heroine of the shoot and her elegant jewellery. Bella poses in minimalist images: elegant black clothes, as well as a set of white jacket and blue jeans, which was designed to show that Chopard is suitable not only for special occasions, but also for every day. Pieces from different collections took centre stage: jewellery from the Happy Diamonds, Happy Hearts and Ice Cube ranges, as well as watches from the Happy Sport and Alpine Eagle collections.

‘Bella embodies the spirit of Chopard: a harmonious combination of casual elegance and lust for life that inevitably charms and echoes the ideas behind our watches and jewellery,’ says Caroline Scheufele, Co-President and Creative Director of the house.