Kendall Jenner and Justin Bieber in Calvin Klein in Provocative Ad Campaign | World Fashion Channel

Kendall Jenner and Justin Bieber in Calvin Klein in Provocative Ad Campaign

Calvin Klein has tapped Hollywood's most popular young talent - Kendall Jenner, Justin Bieber, Maluma, Hunter Schafer - to pose in their new "Deal With It" jeans and underwear campaign. The photo session was dedicated to self-love, confidence, self-expression.

Photo: press-office

The author of the shooting is a renowned fashion photographer Mario Sorrenti, who used to work for Vogue and Harper’s Bazaar. In one of the photos, Kendall Jenner poses in jeans and a top knotted in front, when in other pictures the model appears in more revealing outfits: ultra-short shorts or even in underwear.

Photo: press-office

Kendall has been collaborating with the brand for a long time: for example, she starred in the #MyCalvins campaign with her sisters. Justin Bieber also teamed up with the brand and took part in a shooting dedicated to the brand’s fiftieth anniversary. In one of the snaps, Justin confidently poses in a denim suit, and in another he shows off his naked torso.

Photo: press-office

Photo: press-office

In addition to color photographs, Mario Sorrenti made black and white snaps - a kind of reference to the style of one of the most famous brand’s advertising campaigns of the 90’s. The new CALVIN KLEIN JEANS and CALVIN KLEIN UNDERWEAR collection is already available at the brand’s stores and online.

Photo: press-office

Photo: press-office

Along with the photo, the brand also presented an advertising video, which was directed by Bardia Zeinali, known for his ironic videos with celebrities for Vogue.