Lime has introduced a line for young fashionistas BFF STORY: in the center is a combination of black and white

It has been a year since the brand Lime started positioning itself as the Family Store. In the summer of 2023, special departments of men's and children's goods were opened. 

The novelty raised the number of the brand's fans. Each children's collection cheers up and delights adult clients of Lime. Many people are eager to see the new Lime children's camapaigns, knowing that there will surely be something cute and pretty. 

One of the recent lines for young fashionistas BFF STORY affirms this statement. The characters of the advertising campaign are children and dogs — unfailing sources of pleasant emotions themselves, but the stylisation of it is also worth a closer look. 

We can see monochrome sweatshirts and trousers trimmed with feathers, jeans and T-shirts embroidered with pearl beads, dresses with puffy skirts and dresses with voluminous silhouette. All the items presented in black or white colour. 

The photos are also done in black and white shades. The charm of this campaign lies in the contrast. 

The contrast between black and white variations of the same pieces. The contrast between childish insouciance and conservative style. One model is blonde, the other is brunette. And, of course, the four-legged characters of the campaign are Dalmatians - white ones with black spots. 

The campaigns like this look sophisticated and draw attention of people to the brand, enhancing their interest in the products.