More than a Kardashian: Singer LIZZO launches shapewear brand YITTY

The body-positive singer Lizzo decided to push the queen of tight leggings Kim Kardashian and launched her own brand YITTY. The star created clothes inspired by the love for the human body, despite its imperfection and custom size.

Lizzo had to go through many trials to accept herself as she is: for many years, society made her ashamed of her natural forms. And the underwear she had to wear looked terrible.

“I have been wearing shapewear since the fifth or sixth grade,” said the star. And they still tell me that I'm not good enough. Therefore, you have to fit yourself into “acceptable” standards of beauty. Although instead of thinking about the size, small or large, you just need to think that this is your size.

Clothing from Lizzo is designed for any size: the collection will include 100 models, including seamless corrective bras, bodysuits, tops, leggings, pajamas and sweatshirts.

The singer wanted to create underwear that would make people want to hug you. Underwear that could be worn as casual clothes and not be ashamed of its shape. Lizzo says that she dreamed about it since childhood and she is not at all embarrassed that some celebrities also release shapewear.

Lizzo's closest competitors include Kim Kardashian with her lingerie brand SKIMS, singer Rihanna with Savage x Fenty, and model Emily Ratajkowski, who recently launched a spring campaign for her swimwear brand Emrata.

The first batch of YITTY will be available on the official website of the YITTY brand on April 12.