The Balenciaga brand retained the top spot on the list: the fashion house presented a collaboration with The Simpsons as part of the Spring/Summer 2022 collection, released a new silhouette of Trooper boots and filmed the Pre-Fall/Winter 2022 show on VHS.
Gucci takes second place under the direction of Demna Gvasalia. The company received a lot of attention after the release of the film "The House of Gucci" and drop of of Gucci x Balenciaga “Hacker Project” collection. Meanwhile, Gucci’s 1953 Horsebit loafers top the list of men’s favorite items after being seen on “The House of Gucci”.
For the first time, the Prada brand entered TOP-3 of the rating declaring its commitment to to reducing its environmental impact. The bucket hat Re-Nylon (one of the most popular items of the quarter) also played a role in the popularity of the brand, around which the challenge went viral on Tiktok.
Among women's products The Frankie Shop's Teddy quilted jacket is in third place, Prada padded nylon slip-on shoes is in fifth, and UGG Tazz slippers is in tenth. Harsh weather items have also appeared in the men's list: there are Prada Re-Nylon puffer jackets, Moncler Cuvellier short down jacket and Arc’teryx Alpha SV jacket.
The top 10 most popular brands for 2021 look like this:
4. LOUIS VUITTON
8. SAINT LAURENT
10. BOTTEGA VENETA