An anti-crisis solution: Moncler launches its first fragrance line | World Fashion Channel

An anti-crisis solution: Moncler launches its first fragrance line

Fashion
Read min

13 Jun 2020

The Italian brand Moncler which is known for its down jackets and sportswear, is going through difficult times - the global pandemic led to a drop in brand sales. To get out of the crisis it was decided to create a line of fragrances the release of which is planned for 2022.

 

 

Together with a French perfume and cosmetics company Interparfums, Moncler is going to develop a unique fragrance that can reveal the individual smell of each client. Moncler's CEO Remo Ruffini considers Interparfums to be an excellent partner and expects that their collaboration will bring benefits to both companies.

 

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