While Russian designers are being banned from participating in Paris and New York Fashion Weeks due to sanctions, they are inventing equally effective ways to make themselves known. Russian brand Lyargo staged a fashion show on a Moscow metro train at the Fonvizinskaya station on the Lyublinsko-Dmitrovskaya line. Models paraded along armchairs with photographers and fashion critics sitting in them. Designers presented a spring-summer collection consisting of bright skirts, dresses, trouser suits and raincoats, which look organic both at a party, in the office, and in the metropolitan subway.
Among the connoisseurs of fashion were also random passengers who became unwitting witnesses to the show. The venue for the show was not chosen by chance. Thus, the founder of the Lyargo brand, designer Tiana Lyamova, drew attention to the collection, hitting the pages of news publications, and also gave the audience the most vivid emotions from viewing. Clothing of bright red, yellow and green shades against the background of people hurrying somewhere immediately attracts attention.
“We wanted to bring a flash of bright color to the mass, which is why the busiest and most passable place in Moscow, the Moscow Metro, was chosen for the presentation of the new collection,” Lyamova says.
Fashion house Lyargo has existed since 2013 and specializes in women's outerwear. He has long been collaborating with the TV project "Fashionable Sentence" on Channel One.
You can see models from the new collection on the brand's website.