The Chanel autumn-winter collection 2020/21 was presented in Paris. Creative director Virginia Viard continues to safeguard the brand’s heritage, but at the same time acts as a guide between Chanel’s rich history and how we see the brand in the future.
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Paying tribute to of Chanel’s historical heritage, Viard shows several tweed suits and cardigans. At the same time, it’s difficult to call them classic - this is a variation on the theme of the classic cut, an attempt to rethink the traditions and make them closer to the modern audience.
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In the new season, Virginie presented several looks in the classic combination of black and white. However, monochrome outfits look more like a contrast for unexpectedly bright and rich colors - raspberry, lime, shade of saffron and orange peel, which are organically intertwined in a geometric print.
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Some looks turned out to be daring and even provocative. A red leather jacket, a woolen bralette, which the designer invites to wear without a jacket, a skirt with a frank cut in combination with provocative tights and boots - this season, Viard took a risk and invites all fans not to be afraid to go for experiments with her.
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Nevertheless, it is the same familiar and beloved brand with French charm. Feminine laconic silhouettes, the absence of sharp transitions and rough lines: femininity performed by Chanel is tenderness and sensuality that will never go out of style.
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