Nike has been heavily criticized for not leaving Russia

The press service of the Inventive Retail Group, which includes Nike, Street Beat and The North Face stores, said that all of these brands will continue to work in Russia. At the same time, the assortment will remain the same, but prices will be slightly rised, what is based on the change in the ruble exchange rate.

After that, a real persecution of the brand began on Nike social networks for not joining companies who announced a boycott to Russian buyers. Angry users bombarded the Nike's latest posts with harsh comments demanding a full embargo be imposed on Russia and stop working in that country. Nike was accused by haters of supporting the war effort and shamed because "money doesn't stink". Representatives of the brand have not responded to the situation yet. Earlier, the Puma ambassador, the French rapper Booba, terminated the contract with the company due to the fact that it suspended work in Russia due to a special operation in Ukraine.