Balmain creative director Olivier Rousteing presented a short film, which he shot in collaboration with the German carmaker. This video is a part of a video series titled “Drive Defined” slated to run through the end of April. This project is planned to be more than just a car commercial, but Rousteing's confession.
In the four-and-half-minute film, the designer is shown driving a new Porsche Panamera, but then the focus shifts towards the creativity and Olivier Rousteing’s life. The young designer talks about the sources of inspiration for creating new fashionable looks, appears in the frame while working on outfits, photo shoots and sketches.
“I’ve always loved driving,” he said in an interview. “Whenever I can, I like to escape the city, and I especially enjoy driving in the countryside.” “I love the timelessness of Porsche, I love the elegance of the cars and I love the passion of driving. I’m a driven person and I feel like Porsche is a driven brand,” he said, lauding the “sense of aesthetics” it applies to all the technical marvels incorporated in the cars.
Porsche’s manager of content and campaigns Jelena Batic, who is spearheading the collaboration with Rousteing, described the designer as “a perfect fit for us with his desire to make Balmain a modern brand with the highest standards of quality and luxury.” She noted the collaborative films would examine “the connection between the worlds of sports cars and fashion, which creates relevance for our existing customers, as well as for younger and female target groups.”