Philipp Plein turned the headquarters in Milan into an exhibition of huge monsters

Based on monsters, they were created by the designer not only as a decoration for his autumn show, but also for subsequent sale through art dealers. Among them were the shy little ghost Lil'Boo, the sinister Lil'Diablo with the frilly haircut, and the one-eyed Lil'Cyclops reminiscent of Mike Wazowski from the famous cartoon «Monsters & Co».

Plein said that the monsters were first conceived as NFT-only art, and then it evolved into physical objects. The designer made the project even more daring by reimagining the “Laocoön and His Sons” statue and making all the characters wear Plein sneakers.

Art directly inspired Lil Monsters with the designer using everything from crystal-encrusted sweatpants and bomber jackets to flowy shirts and puffer jackets. Monster-shaped patches appeared on stylish varsity jackets, and embroidered miniatures adorned knitwear. Plein also added a few feminine looks, including faux fur with monsters on the back and prints on the lining.

Compared to Plain's usual sass, the collection looked fresher and younger with its popsy, exuberant touch.