Prada Releases New Shirt. But it’s Available for Only 24 hours

Prada is releasing a new shirt as a part of its unusual Time Capsule project. But this product is available to purchase for a 24-hour period.

Prada Time Capsule is a special collection of exclusive clothing for men and women, which is sold in a limited run of just 50 pieces. Every first Thursday of the month Prada releases a new wardrobe item from the collection.

The upcoming release set for Jan. 2 consists of a camp shirt crafted from cotton poplin splashed with an original drawing depicting mountain landscapes with skiers against a bright blue backdrop. The following Time Capsule will be available only for European customers. But Prada promises to make the collection available to other countries as early as next year. The following Time Capsule drop is scheduled for Feb. 6.

Last month, as part of the project, Prada also released a shirt with holiday winter motifs.