Dutch designer Ronald van der Kemp held the Couture show presenting dresses and masks at the Hotel De L'Europe in Amsterdam. No prizes for guessing that there were no visitors at the show, however van der Kemp went further trying to secure all participants of the performance and keep a distance. To avoid any close contact with the models, the designer left the instructions for them on how to wear their outfits.
The girls, in their turn, dressed in geometric dresses and masks, looked out of the hotel windows waving white flags. "The white flag stands also for a black sheet of paper," van der Kemp commented in his Interview for the Vogue magazine. "What do you want to change? It's just my plea for everyone to make things better."
This act became a symbol of a new step in fashion history provoked by a global pandemic. One of the main goals of the show was to support the growing trend in sustainability - all things were made from old clothes and recycled materials.
"The moment everything lets loose, we'll see people scramble to go back to the way it was, but I feel we should go to a 'new' normal. If we can take a step back and surrender to this virus, something positive can come out of it,"- noted Ronald van der Kemp.
Soon, the designer is going to organize an exhibition and auction off all the items from the collection for charitable purposes. All money earned will go towards the organization Refugee Company, which is opening a factory for the production of surgical masks in the Netherlands.