Supermodel Bella Hadid is the face of a new adidas Originals

Supermodel Bella Hadid is the face of a new adidas Originals ad campaign dedicated to the SL ‘Super Light’ 72 trainers, which were released in the summer of 1972 for Olympic competitors.

The model has already gained popularity among celebrities and Influencers, hinting at a possible replacement for everyone's favourite classic models such as the Samba and Gazelle.

adidas is set to release the SL72 in several new colours, including one created in collaboration with Sporty & Rich.