Swarovski has unveiled a new "marine" advertising campaign inspired by the Roman goddess

The global creative director of Swarovski Giovanna Engelbert launched a new jewellery collection Spring-Summer 2024. Venus, the goddess of love and beauty became its main character.   

Top models Irina Shayk, Fei Fei Sun, Imaan Hammam, Karlie Kloss and Abby Champion took part in the advertising campaign, reimagining a modern interpretation of the Roman goddess. 

The author wanted each woman to represent her own version of Venus — strong, creative, gracious, elegant — whatever she likes. Giovanna Engelbert found inspiration for the new collection on the bottom of the ocean and named her creation "Underwater Garden". Using mesmerising shapes and unconventional styles, the designer of Swarovski intended to emphasise the authenticity of each of their customers.  

The collection will appeal to those who are daring enough to stand out and wear maximalist accessories. Craftsmen applied a wide range of jewellery techniques to obtain light-catching crystals and shimmering pearls depicting the motion of water and the play of light at the bottom of the ocean. 

There are marine motifs: shells, corals, seahorses and anemones. The blend of light-hued crystals frozen in fanciful figures with signature pink ones gives a burst of freshness. 

Fans of Swarovski will recognise Hyperbola, Idyllia, and Millenia, the elements from previous collections  appearing here in flowing lines and vibrant shapes. In the collection you will also find eyewear. Swarovski inspires women to find their inner goddess and show it to the world with their new jewellery.