Time goes by fast, especially in the virtual space - the second fashion week has come to an end. Digital Paris Men's Fashion Week was also chaotic and unexpectedly quick and did not show something completely new and curious, presenting all the same short videos. Nevertheless, we have chosen the most interesting ones to let you know how it was.
Dior showed the spring-summer 2021 men's collection in the format of a 10-minute film that takes viewers to distant Ghana. The choice of location for the shooting is due to the local artist Amoako Boafo, who became a partner of the line creative director Kim Jones to create this collection. According to Jones, he had long wanted to collaborate with African artists because he grew up in Africa, so all his life a local art has always played an important role for him. The series "Portrait of an Artist" included trousers, shirts, shorts, suits, and coats with prints and appliqués-references to Boafo's paintings.
J. W. Anderson's creative director Jonathan Anderson gave a short lecture on his new men's collection in video format. The designer talked about how the pandemic affected the creation of the collection, about the work with the artist Pol Anglada, the choice of materials, and unisex silhouettes. The collection includes dresses, culottes, vests, sweaters, coats, capes, and jackets. There are also a variety of different dress models, from a coat with wide floors and large pockets to elongated tops embroidered with gilt threads and a very high waist.
Being also the creative director of Loewe, Jonathan Anderson chose the video lecture format for the presentation of the new collection of the Spanish brand. In the video, the designer took turns "unpacking" the models from the new collection and told in detail about the history of each item. The series includes a wicker vest-shirt in the form of a basket, a transformer bag, a cloak with a voluminous train-hood, a knitted tunic in a medieval style, and a sweatshirt with a print in the form of a painting by American artist Paul Cadmus. Images complement the classic models of brand handbags.
Rick Owens also opted for a short film format. In the video, the founder and creative director of the brand is trying on new images from the monochrome spring-summer 2021 black-and-white collection in his studio. The series includes jackets and vests with big shoulders, T-shirts with deep cuts, shorts with slits, long coats, as well as sneakers and boots on a high platform.
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