Once, the collaboration was a novelty, but today it is a reality and part of the fashion industry. Brands team up with other brands, designers or celebrities and launch joint collections. Just remember the Tommy Hilfiger and Zendaya’s collaboration in 2019. So, in 2020 we expect no less epic and colorful collaborations, that are worth paying attention to. The most interesting Jan premieres are in our compilation.
In early January, H&M has released a collection of clothes created in collaboration with singer Billie Eilish. Billie’s fans will definitely like hooligan-printed hoodies, T-shirts with a Billy’s name huge logo and a variety of accessories including a hat and a fanny pack. The rest will be pleased by the fact that all things are created from eco-friendly fabric.
At the beginning of the year the market received another collection, which is worth paying attention to. On January 8, Prada and retailer Mytheresa launched a line of men's clothing. The collaboration is timed to launch a different section on the Mytheresa website, which will present men's clothing. By the way, Mytheresa also promises to release the collection, created in collaboration with Thom Browne and Valentino.
This is one of the most anticipated collaborations of this year. Singer Beyoncé has long promised to restart her fashion brand IVY PARK. Adidas decided to help the diva, and they created a collection of sportswear. It includes stylish hoodies, cycling shorts, leggings and sneakers. There is also an elegant red dress with a pleated skirt in the collection. The line is in stores starting January 18.
American brand Eastpak presented the results of the 10th anniversary collaboration with Belgian designer Raf Simons. The collection includes four models of backpacks are made in different colors, including black, yellow and purple. The main object of desire is the unique Pocketbag Loop backpack made up of four individual bags interconnected by a chain of metal rings – it looks very unusual! the Raf Simons x Eastpak SS20 collection is expected to drop soon later this month.
Auction house Sotheby's have once again decided to please fans of art. Together with the German blog Highsnobiety, specializing in street fashion, Sotheby's will release a capsule that includes T-shirts, hoodies and sweatshirts with the image of the paintings of the great masters of the XVI–XVIII centuries. This limited collection will be available from 20 January to 9 February.
Recently, H&M pleased us with another interesting January collaboration. The brand teamed up with the famous model and photographer Helena Christensen. For this collaboration, Helena Christensen created a series of photographs of flowers, which are printed on a range of t-shirts, sweatshirts and hoodies. The start of sales is scheduled for January 30.