The Pouch: New It Handbag

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The Pouch bag was one of the main accessories of 2019, and is still trendy in 2020. Hollywood celebrities, fashion bloggers and those who prefer concise and stylish design are fond of this bag. Let’s find out what the Pouch bag is and why it has become the real must-have of the season.

What The Pouch bag is

The Pouch bag was created by Bottega Veneta brand and introduced in the spring/summer 2019 collection. It was Daniel Lee, a young and ambitious designer, who came up with this interesting accessory. He was appointed as a creative Director of the brand two years ago and have already earned the recognition of the fashion community.

In a short time, Daniel was able to reshape the brand's DNA, and his main gift for all fans of the legendary brand was The Pouch bag. Bottega Veneta’s ‘The Pouch’ bag resembles an oversized vintage coin purse, but comes with a modern flair that feels grown up and sophisticated. In fact, Lee created a brand new model of a bag, while Bottega Veneta has become a real trendsetter and changed our idea of stylish bags for good. Now, the design has become so recognizable, that some other brands are trying to copy it.


What to wear with The Pouch bag

The Pouch bag is an incredibly stylish and sleek accessory, which combines Bottega Veneta’s heritage with modern interpretation. The bag feels quite minimalistic and simple in design. It perfectly complements any outfit – and how well it pairs with both dressy and casual looks. Although it’s technically a clutch, it’s super functional for daytime or evening. Especially since the Italian brand cared about its fans and released The Pouch in two sizes. Later, Daniel Lee launched a new version of the bag - Shoulder Pouch.

Bottega Veneta весна-лето 2020 Bottega Veneta весна-лето 2020


Now the collection includes more than 50 variations of the bag, made in different colors and shades. Fans of minimalism will be delighted with delicate powdery shades. Those who want to make the outfit colorful, can choose a clutch of red and orange color or of Burgundy and amaranth shade. If you are ready for more daring experiments, give preference to models with snake print, with feathers or of gold color. Bottega Veneta’s devoted fans should pay attention to the intrecciato (Bottega Veneta’s iconic woven leather).


What celebrities wear The Pouch bag

Shoppers, celebrities and ordinary people are fond of this fashionable item. The main fan of The Pouch bag is Rosie Huntington-Whiteley, she has The Pouch in several shades. The clutch found its place in the Lily Aldridge’s wardrobe.

Fashion bloggers on ******* liked the new trend. The Pouch bag gives playfulness to any look and acts as an interesting accent.


What else The Pouch bag is famous for

In March 2019, stylist Susanne Koller launched a flash mob on ******* with The Pouch bag as the protagonist. Susanne put a pair of shoes into The Pouch to demonstrate how the accessory perfectly fits her shoes. Suzanne’s colleagues liked the idea, and soon simple users also joined the #myhandbagatemyshoes flash mob.

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