The Tiffany & Co. flagship store on Fifth Avenue in New York was taken over by a mermaidcore. The space now resembles a magical underwater world. All these decorations are timed to coincide with the release of the jewelry house's new collection Out of the Blue.
The collection is designed by Natalie Verdale, which combines sapphires, rubies, emeralds and black opals.
One of the most impressive pieces was a sea urchin necklace with 59-carat tanzanite. Its combination with the hand-finished mineral chalcedony is a reference to the coral seabed and its inhabitants.